“Before we even buy a house, she helps us figure out a price point and helps figure out a price point that we need to sell it at,” says Cederlind. That’s in large part thanks to Reyer’s expert knowledge of the Seattle market, her networking skills, and her ability to crunch numbers quickly. Through numerous flips, Urban Squirrel has never had to lower their listing price. Now, they mainly work together on the buying and selling process, which involves lots of budgeting. In the beginning, Reyer explained the whole flipping process to the women of Urban Squirrel since they were new to the game. We’re wimps, and it’s good to have someone who can do that for us on our behalf.” 2. She’s also a pretty tough negotiator, and aggressive. “A lot of people will ask me, ‘Why don’t you guys get a real estate license?’ but I am more convinced than ever that she is worth every penny,” says Lindberg. “She basically taught us how to flip. A real estate agent can negotiate the price of a home you want to flip, which can give you more wiggle room for your renovation budget (and give you more overall profit). When you’re flipping a house, your initial instinct is to think about what physical transformations the house needs to go through instead of your overall bottom line.
If you’re in the business of renovating houses, here are three ways a real estate agent can help you become more successful. Now seven years into their partnership, the designer duo can’t imagine doing their jobs without her. Instead of running for the hills like Reyer expected, Cederlind and Lindberg were more excited about renovation than ever. “So I took them to the worst possible house you could imagine on our first showing.” “ rounded up Lora one day, and I said, ‘Let’s just look at a house,’” says Reyer. The three women met back in 2010 when Reyer was helping Cederlind’s daughter buy a house, and they quickly decided to team up. Whether it’s your first flip or your 30th, having an experienced real estate agent on your team can boost your likelihood of success significantly.ĭebbie Cederlind and Lora Lindberg - Seattle house-flipping pros and owners of Urban Squirrel - say their real estate agent, Jennifer Reyer, has played a huge role in their business. Renovate your concept of flipping a home by teaming up with a real estate agent.įlipping houses isn’t just about visualizing how to change a home it’s also about being able to actually sell the house when you’re done renovating.